Proenza Schouler Flagship

NYC Flagship Retail Store — SoHo, New York

Venture Works Build Design provided design development, fabrication coordination, and project delivery for the Proenza Schouler flagship store located at 153 Mercer Street in SoHo. Working closely with the Proenza Schouler team, we translated the design vision into a series of custom-built architectural elements and interior fixtures.

The project included development and fabrication of custom display systems, resin installations, and architectural millwork elements integrated throughout the store environment. Our role spanned technical detailing, fabrication coordination, and installation oversight to ensure the design intent was executed with precision.

Design: Kate McCollough, Proenza Schouler
Photography: Courtesy of Proenza Schouler & Kelly Taub